PORTFOLIO PARTNERSHIPS…
When General Motors approached us looking to reach audiences on MAX, we created a year-long strategy that would partner their three target brands – Chevrolet, Cadillac, and GMC – with tentpole programming across the entire year.
Each video was shot with the style, tone, and audience of the brand’s partnered show in mind to create a seamless thematic experience for excited viewers. To extend the impact the hero pieces, each campaign had a multi-platform approach with a variety of placements that utilized the full scale and reach of MAX and Warner Bros. Discovery.
Chevrolet + The Climb
Creative Direction
Cadillac + And Just Like That…
Creative Direction + Original Music
GMC + True Detective S4
Creative Direction + Original Music
…BESPOKE AUDIO & SCORE
Music is more a part of the entertainment and advertising experience today than ever before. So, when it comes to entertainment partnerships, the sound of an ad is sometimes the most useful tool to bring brand and IP both closer to your audience. As a composer, I create custom music that not only suits the pace of a spot, but can uniquely evoke the sonic world of each collaboration.
While I composed the music for most of the videos above, I’ve brought music to life for many brands. When LEGO wanted to be close to “The Wizarding World of Harry Potter”, we made magic happen. When Google Pixel took a trip to “The White Lotus”, we made a custom score that was to die for. When King wanted to bring Candy Crush’s biggest tournament out of the phone and onto the TV, I turned their theme into a truly sweet soundtrack.
I was also instrumental in building the entire sonic palette of the ‘MAX with Ads’ platform - composing a custom audio library for brands to utilize in their campaigns that creates a consistent experience for MAX audiences.
Google Pixel + The White Lotus S3
Original Music
State Farm + Winning Time S1
Original Music
King + WBD
Original Music
Google Shopping + Sex Lives of College Girls S1
Original Music
LEGO + Wizarding World of Harry Potter
Original Music
AT&T + Lady Gaga | Super Saturday Night
Original Music
DOCUMENTARY STORYTELLING…
One half of my heart loves creating a stylish, snappy spot full of memorable copy and camera movement. But the other, loves the earnestness and vulnerability in telling someone else’s story. All the videos below were produced as part of a multi-year partnership with L’Oréal Paris shining a light on incredible female non-profit owners as part of the brand’s philanthropic program, Women of Worth. I love the challenge and the reward of this work – it wasn’t enough to tell the story of each woman and their organization. It had to be told in a way it had not been told before.
…AND BRANDED CONTENT.
I’m just as comfortable operating in the large-scale, multi-video, multi-platform, multi-everything partnerships as I am bringing an individual execution to life.